Consumers Want Personalization But Retailers Just Can’t Seem To Deliver

by Greg Sterling
Personalization is a buzzword that means different things to different audiences. Generally it’s presented as a solution to a host of brand and marketer problems. In practice, however, it’s elusive to define and challenging to operationalize and execute. At a conference last week hosted by Brandify (formerly Where2GetIt) I gave a presentation that was called “Personalization ...Read the full article