How Cole Haan drives sales with Instagram

by Shareen Pathak
If it doesn’t work, work around it. That’s been the mantra of premium fashion brand Cole Haan, which has found a way to tie together the super-high engagement it was finding on Instagram to actual sales. In August, Cole Haan launched a new app, created by social commerce platform PredictSpring, that worked around the lack of direct commerce capabilities on Instagram by pullin ...Read the full article