How’s Your A/B Testing Going… Post-Mobilegeddon?

Before I get into this post, I want to reinforce something that’s common knowledge and expand on why it’s important in the context of everything I’m about to write. People act differently on mobile compared to how they act on a laptop or desktop computer. I don’t think there’s anyone out there who would react to a website exactly the same way on an iPhone as they would if t ...Read the full article