It’s a trap: Macy’s sets up a selfie wall to lure millennials

by Tanya Dua
Macy’s is going all out in its quest for millennial domination. Nearly three years since the retailer launched its four-year, $400 million makeover for its flagship store in New York’s Herald Square, it has unveiled “One Below” — a 53,000-square-foot space in the location’s basement dedicated to the the whims of the millennial shopper.Read the full article


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