Seniors On Social? YEP! Psychographic Targeting Hot House

Sometimes the conventional wisdom can get you in trouble. “My B2B audience isn’t on social” is one piece of conventional wisdom that, thankfully, has finally been put out to pasture (at least by companies savvy enough to know better). Conventional wisdom might also say to focus your online advertising efforts on younger generations who are most accustomed and most likely to spend money online.Read the full article