Study: Not All Millennials Use Social Media the Same Way

by Amanda Walgrove
It can be tempting for brands to just throw an avalanche of emojis at millennials and hope for an LOL1, but Generation Y is a more nuanced demographic than you might expect. Venture capital firm Battery Ventures and market-research company Ipsos surveyed more than 1,000 people between the ages of 20 and 35 to figure out how they use social media.Read the full article