The Killer Creative Brief: How to Get the Best from Your Team

by Anni Murray
The beginning of a creative project is an exciting time. But it can be daunting too, especially if you’re not exactly sure what you’re looking for. Writing a creative brief is an exercise in definition. It’s your chance to explore every aspect of your project, from audience to tone, core message to takeaway. Writing a good brief is also critical to the success of your project.Read the full article