The Purpose, Strategy and Process of Really Effective Inbound Marketing (Part I)

The purpose of all marketing is to make sales. The purpose of ‘Inbound Marketing’ is to make more sales, more likely. It encourages potential buyers to follow a path to the ultimate goal – rather than just to get them to make a simple decision – and that is why it is so powerful. Now here’s an interesting fact – many inbound-marketing companies don’t know that.Read the full article