Email Marketing: Establishing a process to organize thoughtful campaigns


Overcoming Current Challenges in Email Marketing

In this MarketingSherpa interview from Email Summit 2015, Tink Taylor, Founder and Chief Operating Officer, dotmailer, discussed what challenges the modern email marketer faces as the industry moves toward automation. Taylor also spoke about what elements he looks for in a successful email campaign with Courtney Eckerle, Reporter, MarketingSherpa. To gain access to 15 full session replays from MarketingSherpa Email Summit 2015, go to http://www.marketingsherpa.com/replays.

Read the full article