Low-tech ad network The Deck on ad blocking: ‘We’re paying for everyone else’s sins’

by Ricardo Bilton
The Deck is an ad network that’s conspicuously low on ad tech. At a time when ad tech is all about scale, consumer tracking and intrusive ads, The Deck has taken a softer, almost print-like approach. Its ads are small, static and designed to fit within pages rather than distract readers, and The Deck doesn’t track readers. “We’re fine with knowing nothing,” it recently proclaimed.Read the full article