The Digiday digest: The week’s best reporting in under a minute

It’s Friday, so allow us to break down Digiday’s best reporting of the week in under a minute — just in time for happy hour: Every second counts! The Financial Times is making the case that time-spent is more valuable than an impression. Thirteen brands — including Microsoft and BP — are on board, paying up only when readers spend five seconds or more with their ads.Read the full article

Millennial Macy's, Snapchat sharing and ad blocking l Digiday

We rounded up the best of Digiday reporting from this week. Every second counts! The Financial Times is arguing time-spent is more important than an impression. Thirteen brands like Microsoft and BP are on board and only pay up when readers spend five seconds or more with the ad. Macy’s is getting millennial. The chain’s flagship New York store has dedicated an entire floor to lure the coveted demographic, complete with an Instagram selfie wall and 3D printers. Sharing is caring. Publishers want ad sharing back on Snapchat. No one knows why it was turned off, but so far there’s been no rioting over the fact that Taco Bell’s latest snap isn’t shareable. Speaking of not seeing ads, ad blockers are on the rise, but if you’re using them, watch out: you’re the new hot target segment for brands and publishers looking to get in front of this mainly male tech-savvy demo. You’re spammed if you do, spammed if you don’t. VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday/