Web Overload: Why Digital Advertising Needs To Hit The Reset Button

Last week’s rising anxiety for digital marketers was the release of Apple’s iOS 9 with ad-blocking technology. In “Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the Web,” Nilay Patel, editor-in-chief of The Verge, worries that ad blocking is going to kill small publishers and leave the Web a fragmented set of proprietary silos controlled by big tech companies.Read the full article