The 2% who misunderstand you

by Seth Godin
Sometimes, it's essential that you be completely understood. That every passenger knows where the emergency exit is, or that every employee knows how it is we do things around here. But most of the time, if 2% of your audience doesn't get the joke, doesn't learn what you seek to teach them, doesn't understand the essence of your argument, it's not the problem you think it is.Read the full article