Why a Washington Post Editor Left to Work With Starbucks

by Clare Mcdermott
Starbucks recently partnered with award-winning journalist Rajiv Chandrasekaran from The Washington Post to head up a new media venture. The collaboration between a seasoned journalist and a mega-brand points to an exciting new time for long-form storytelling. Can brands pull it off gracefully? Will consumers accept it? Rajiv Chandrasekaran worked as a staff writer and editor ...Read the full article