A CMO’s View: How The World Surf League Is Building Its Brand One App Download At A Time

by Amy Gesenhues
World Surf League CMO Scott Hargrove says his organization likes to consider itself a 40-year startup. “We’re a brand new brand,” says Hargrove. After its acquisition of the World Surf Professionals three years ago, and partnering with major surf brands like QuickSilver and Billabong, the World Surf League (WSL) has become the driving force behind the sport and its athletes.Read the full article