Google Announces Customer Match Program to Bring Email Address-Powered Ad Targeting to Search, YouTube and Gmail

by Mark Ballard
Last night, Google announced Customer Match, a program that advertisers have anticipated since the Wall Street Journal first reported on its existence earlier this year. Customer Match allows advertisers to segment and target Google search, Gmail and YouTube users via first-party lists of email addresses that the advertiser has collected and that Google can match to its users.Read the full article