Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match

by Ginny Marvin
Google is making its move to bring first-party data to search results – and YouTube and Gmail. The new product, called Customer Match, lets advertisers upload their customer and promotional email address lists into AdWords. The launch was rumored this spring in a report by the Wall Street Journal, but the new targeting capability extends beyond search to include both YouTube ...Read the full article