Google’s Universal App Campaigns Now Available To All Advertisers In AdWords

by Ginny Marvin
Google’s all-in-one campaign type for Android app developers is rolling out globally. Universal App Campaigns enable app marketers to reach users across search, YouTube, the Google Display Network, and Google’s in-app advertising network AdMob. The idea is to make campaign creation, execution and management as simple as possible while offering access to the scale Google can offer.Read the full article