How Addictive is Your Product? [Insights from Nir Eyal's Hooked]

We live in an age of digital addiction. Everyone’s glued to their phones, tablets, apps, but for the most part, not many of us know or understand why. Hooked: How to Build Habit-Forming Products, written by Nir Eyal, takes a fascinating look into just that. It takes a deep dive into the psychology of consumer behavior and habit formation and asks, “why are we really hooked ...Read the full article