Search vs Social: Where Should You Be Spending Your Advertising Budget?

It’s a battle that is heating up (but has been going on for years). Everyone seems to have a different opinion or way of looking at it. So what’s the best way to spend your marketing budget; search engines or social media? Paid ad spend has been strong in 2015, with the US market seeing 26% growth year on year, whilst growth in PPC budgets from existing users continues to g ...Read the full article