The British Vogue guide to making people pay attention to ads

Even in the midst of the current the ad-blockalypse, there is a glimmer of hope for publishers, according to research from Vogue UK, exclusive to Digiday. A new study, carried out by YouGov, found that 82 percent of the Condé Nast’s titles’ target readership pays attention to ads on magazine sites.Read the full article