Why conversation hierarchy is important to your marketing strategy

One of the biggest challenges I face as a marketing strategist is unrealistic customer expectations when it comes to social media marketing. In part, we are contributing to our own problems when we glorify well-worn case studies like GoPro, BlendTec, John Deere, and Zappos. We talk about these outlier successes over and over until it seems like these successes are within reach of anybody.Read the full article