7 Ways Content Marketing Can Be Used By Sales Teams For Dramatic Results

by Marcus Sheridan
Looking at the end of 2015 and ahead to 2016, the most critical issue facing the content marketing industry—other than getting buy-in—comes down to sales departments not just understanding what content marketing actually is, but how it can dramatically impact the bottom line of the company and their individual wallets. But the reality is, most sales pros just don’t catch the vision yet.Read the full article