Ad-Blockers Are Like Highway Robbers, IAB Says

by Martin Beck
The Interactive Advertising Bureau opened a new front in its battle against ad-blocking companies Tuesday, announcing the creation of a working group and an online hub to help publishers deal with software that strips advertising from their sites. “We don’t want to see highway robbery becoming the norm across the web,” said Scott Cunningham, the general manager of the IAB’s Technology Lab.Read the full article