Boosting eCommerce Sales Without Discounting

If your ecommerce sales are sagging, chances are that one of your tried and true solutions is to offer your customers discounts. After all, your customers seem to like it (126.9 million U.S. adults are projected to redeem online coupons in 2016) and everyone else is doing it (last Thanksgiving, nearly two-thirds of the top 1,000 e-retailers offered discounts).Read the full article