How Advance Auto Parts Uses Online Videos to Increase Conversion

by Daniel Burstein
“We see a lift, definitely, in conversion, whenever we have video on the page,” Val DuVernet, Senior Program Manager, Advance Auto Parts, told me during an interview in the MarketingSherpa Media Center at IRCE 2015. Read on for three of the biggest lessons I learned from my interview with Val, and watch the below video to get your own ideas for using video to improve your brand’s conversion.Read the full article

Using videos to help customers up the sales funnel

Watch all of our interviews from IRCE at: Val DuVernet of Advance Auto Parts sat down with MarketingSherpa’s Director of Editorial Content Daniel Burstein in the MarketingSherpa Media Center at IRCE 2015 to discuss how to use video to increase sales by creating specific video content for each part of the sales funnel