Today at IAB Mixx: a preview of new capabilities coming to YouTube advertising

by Rob Newton
Over the past 10 years of YouTube, video viewership has come a long way. In fact, according to new commissioned custom research conducted by Nielsen, the time 18-49 year olds spend on YouTube grew by 44 percent, while the time they spend watching traditional TV fell by nearly 10 percent over that same time period.Read the full article

Google Brand Lift - Measuring Interest in Your Brand

The Brand Lift solution now measures interest in your brand, based on search inquiries on