Yext Launches Xone Beacon Network For Offline-To-Online Retargeting

by Greg Sterling
Yext, which has primarily been a business data and presence management company, has launched Xone, a new (free) in-store beacon program for enterprises with multiple locations and small businesses (SMBs). Among its very interesting potential use cases is ability to retarget offline store visitors later on Facebook and Twitter — and eventually more ad networks and platforms.Read the full article