2016 B2B Content Marketing Benchmarks, Budgets, and Trends

In what ways do the most effective B2B marketers among us differ from our less effective peers? How do B2B marketers measure content marketing success? Which metric do we say is most important? Which tactics do we use? What increases content effectiveness? And what could we be focusing on more specifically? The answers to those questions—and many more—are in this year's B2B Content Marketing .Read the full article