5 Answers to Top Social ROI Questions

by Jade Furubayashi
Defining social media’s ROI is a tricky task. It’s essential to prove that your efforts are working, but on social there’s no one-size-fits-all formula for determining ROI. So, what are social media marketers to do when their boss asks them those dreaded questions like, “What is the ROI of social?” or “What was the ROI for this campaign?” First of all: don’t panic.Read the full article

How to Put Your Best Foot Forward with #AnalyticsFirst

Nail the meeting, crush the competition and get the big promotion by putting your social media #AnalyticsFirst.