Forget Generic – Target Individual Users by Tailoring Your Website

We all know that no user is the same. Aside from the very basics such as age, gender, socio-economic background and so on–every person differs in their life experiences, interests, and preferences. Since this is the case, why do Marketers continue to use the same tired methodology to reach a diverse customer base? There are lots of excuses: Little man power, not enough resource ...Read the full article


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