Google Display Network Will Charge Only For Ads That Are Viewed

by Martin Beck
Google today announced a commitment to only charge for display ads that are viewed. Speaking during a keynote discussion at SMX East in New York, Brad Bender, vice president of product management of the Google Display Network, said: “I’m pleased to announce that GDN is moving to 100% viewable. We’re going to migrate all of the CPMs in the system to viewable CPMs.Read the full article