Just How Proven Are *Those* Proven CRO Tips?

In an article I wrote for Kissmetrics last month, I called for marketers and copywriters to be wary of so-called “best practices” and I believe you should treat CRO case studies with the same skepticism. Space constraints in that article prevented me from exploring the idea further, but I knew that I wanted to write something else about how blindly following best practices can be dangerous.Read the full article