MasterCard’s new ambition: Become a lifestyle brand

MasterCard is on a mission to transform its image from payments company to lifestyle brand. To its global chief marketing officer Raja Rajamannar’s mind, the evolution is necessary for it to stay afloat through the next digital marketing tsunami. Speaking to Digiday between appearances at Dmexco in Cologne and Advertising Week in New York, Rajamannar stressed: “We can’t just c ...Read the full article

#PricelessSurprises with Usher!

For the latest in our #PricelessSurprises series, we went across the pond to bring you back one of the biggest artists around: Usher. His superfan Clare thought she was taking part in a documentary; little did she know that we were behind it and would be giving her Priceless Surprises of a lifetime! For a chance of #PricelessSurprises of your own with Usher, head to: www.pricelesssurprises.co.uk