Nielsen Survey: Consumers More Likely To Trust TV Ads Than Online Video & Search Ads

by Amy Gesenhues
According to a recent Trust in Advertising survey from Nielsen, consumers are more likely to trust TV ads over online video ads, but their trust in friends and family trumps all. After polling more than 30,000 consumers across 60 different countries between February and March of this year, Nielsen found 63 percent of the consumers surveyed either completely or somewhat trust ...Read the full article