Rentrak And comScore To Merge Creating Broad Media Measurement Firm

by Greg Sterling
In a surprise move that will reverberate across the world of analytics and audience measurement, comScore and Rentrak have announced a merger. Both companies are public. They explained in their joint release that they’re merging to bring improved cross-platform measurement to the industry: “TV, video on demand, desktop, mobile, over-the-top devices, or in the movie theater.Read the full article