Revisiting Authenticity: What It Is, What It’s Not, and Why It Matters

Creating a remarkable experience for an audience starts with authenticity, which should never be confused with transparency. In this week’s episode of The Lede, Jerod Morris and Demian Farnworth (Hey! They’re back together again!) tackle the topic of authenticity to give you a better understanding of how to create an authentic connection with your audience, no matter what ty ...Read the full article