View from the Top: Refinery29 co-founder Philippe von Borries

This is View from the Top, a new video series from Digiday where we sit down with leaders and pioneers at brands, agencies and publishers to find out how they’re adapting to the modernization of media and marketing. When Philippe von Borries and his co-founder Justin Stefano started Refinery29 in 2005, they didn’t have Facebook, Twitter or Instagram to build an audience for ...Read the full article

View from the Top: Philippe von Borries l Digiday

This is View from the Top, a new video series from Digiday where we sit down with leaders and pioneers at brands, agencies and publishers to find out how they’re adapting to the modernization of media and marketing. When Philippe von Borries and his co-founder Justin Stefano started Refinery29 in 2005, they didn’t have Facebook, Twitter or Instagram to build an audience for their budding city guide to fashion and culture. Instead they went door-to-door and introduced themselves to retailers and anyone who’d sign up for their newsletter. Von Borries said, “We stepped into a space that was digital media [and] actually the fruit wasn’t fully ripe yet.” Now nearly a decade later, Refinery29 is not only a leader in fashion content but also stepping into national news (they recently interviewed Hilary Clinton), creating videos on hot button issues (they just launched a video series with Planned Parenthood and musician Jack Antonoff), all while putting on live events that trend on social media. Von Borries talked to Digiday about building Refinery29 from scratch. "I would by no stretch of the imagination have foreseen where we are today," he said. VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday/


View from the Top: Gary Vaynerchuk l Digiday

Gary Vaynerchuk's VaynerMedia is all grown up: With $40 million in revenue last year, its founder says it is beyond social media and ready to compete with digital and pure-play agencies -- and maybe even media companies. "I view media companies more my competitors than I do agencies,” he said. The agency is now setting up shop in Chattanooga, Tennessee. "I think most great agencies get very deep into coast mentality,” he said." Read more at Digiday: http://digiday.com/agencies/gary-vaynerchuk-vaynermedia/ VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday/ Music: "As Colorful As Ever" by Broke For Free (http://brokeforfree.com/)


Hillary Clinton: The Exclusive Refinery29 Interview

Subscribe to Refinery29 for more: http://bit.ly/subscribe-to-r29 We recently sat down with Hillary Clinton to talk about what kind of leader she wants to be, why she's adding campus sexual assault to the list of vital issues all candidates should be talking about, and why women's issues aren't just for women — but, rather, for every American. Subscribe to the Refinery29 channel: http://bit.ly/subscribe-to-r29 For the latest trends and videos, visit: refinery29 [dot] com Like Refinery29 on Facebook: Refinery29 Follow Refinery29 on Twitter: @refinery29 Heart Refinery29 on Instagram: @refinery29