Cognitive Biases, Data Scientists, Great Landing Pages [For Further Study]

by Brian Massey
What’s on the Conversion Scientist’s reading list these days? Business Insider: 20 Cognitive Biases that Screw Up Your Decisions If I was to rename this article, it would be, “20 Kinds of Best Practices and Why They Won’t Work”. It is bad news to rely on best practices that are unsupported by data or testing. This article gives you 20 reasons why.Read the full article