Four Local Marketing Strategies to Boost Same-Store Sales

Company success often rises and falls on the ability to deliver same-store sales increases — witness the stock plummets this year for both Macy’s and El Pollo Loco. Consequently, multi-unit brands spend a lot of energy managing around this core metric. With competitors across the street or around the corner, large retail and restaurant chains have to battle it out across hundr ...Read the full article