Hashtag Marketing: How To Use Hashtags That Fit Your Brand

by Pamela Nichols
Ah, the hashtag. An excessively overused and improperly managed tool by every “bro” or blogger on social media. As it happens, hashtags can be confusing for content marketers too. We know we need to use them, but what’s the best approach? How do we determine the right tactical strategy to integrate hashtags into our campaigns that will in turn generate results for our brand? A ...Read the full article