Is it foolish to embed engineers in marketing? Not for

by Scott Brinker
The following is a guest Q&A with Chris Bledsoe, VP of marketing technology at, conducted by Diana Smith, director of marketing at Segment. Disclosure: Segment gets a shout out in one of Chris’s answers, but the rest of the Q&A is vendor agnostic. Alongside the explosion of marketing technology, we’re also seeing some new titles cropping up in big organizatio ...Read the full article