Should You Narrow Your Marketing Niche? Riches are in the Niches!

When I ask business leaders, business owners, startup founders, as well as digital and social marketers who their ideal client or target market is, I often get the response similar to “anyone between the ages of 35-65 who has problem A, B or C.” What does this translate to in real business results? Nothing, nada, zip ROI.Read the full article