What’s on Martin Sorrell’s mind: ‘We need to rename advertising’

by Tanya Dua
WPP CEO Martin Sorrell believes that the definition of advertising as we collectively understand it is outdated. Branding needs a rebrand. In a conversation with Medialink chairman and CEO Michael Kassan at Advertising Week in New York, Sorrell said that advertising today encompasses much more than “traditional creative,” including data, visualization and even health care.Read the full article