Consumers Don’t Trust Online Video Ads

by Michael Levanduski
While I much prefer writing positive news about the online marketing industry, it is important to share ‘bad’ news as well. According to a recent Nielsen study, most consumers don’t trust online video ads. This is compared to 63% of consumers who say that they do trust ads that they see on television. The survey asked over 30,000 consumers in 60 countries earlier this year.Read the full article