Digiday Digest: Scroll speed, buy buttons and vinyl’s staying power

We rounded up the best of Digiday reporting from this week in just under a minute. Facebook has a new formula for determining what makes a valuable impression: Scroll speed counts, and it turns out millennials are quicker with their thumbs than Gen X. They’ll register an ad 2.5 times faster, according to Facebook’s research.Read the full article

Digiday Digest: Scroll speed, buy buttons and vinyl's comeback l Digiday

We rounded up the best of Digiday reporting from this week in just under a minute. Facebook has a new formula for determining what makes a valuable impression. They say scroll speed counts, and it turns out millennials are quicker with their thumbs than Gen X. They'll register an ad 2.5 times faster, according to Facebook’s research. Twitter meanwhile is adding another button alongside retweet and favorite -- a buy button. It’ll show up in sponsored tweets and anywhere there’s a link to the product. So far five companies Demandware, Bigcommerce, Shopify, PacSun, and Adidas representing millions of smaller brands have signed up. Big news for Business Insider this week. The clicky digital publisher got acquired by German giant Axel Springer. It proves that aggregation and insane headlines on a site that didn’t exist eight years ago can be winning and worth $343 million. And speaking of winning. Vinyl is making a comeback. It surpassed ad-supported streaming music services in the first half of 2015 bringing in almost $60 million more, according to the RIAA. VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday/