How to Master Your Online Presence, Yoda Style

"You must unlearn what you have learned." When Yoda said that to Luke Skywalker a long time ago in a galaxy far, far away (i.e., the 1980s), he wasn't referring to digital marketing. Nevertheless, the old Jedi Master would make a terrific CMO today. And if he had traded his position on the Jedi Council for a cushy desk job, he might have imparted these words of wisdom to Padawan marketers.Read the full article