Snapchat Will Charge Brands To Make Their Mark On Your Silly Selfies

by Martin Beck
Snapchat’s unique approach to social media advertising continues. Its latest wrinkle? “Sponsored lenses” that give brands the opportunity to insert themselves into people’s selfies on the ephemeral messaging network. Snapchat lenses launched two weeks ago and give Snapchatters the ability to overlay photos and videos with animated special effects, including crazy eyeballs an ...Read the full article