Where content and commerce falls short

by Ricardo Bilton
For advertising-reliant publishers and platforms, commerce is an elusive golden goose. The news this week that Thrillist is jettisoning Jackthreads is the latest evidence of that, but brands are finding similar challenges integrating on the platform side as well. It turns out that while Instagram and Twitter all want users to be able to shop on their platforms the feed isn’t a ...Read the full article