The Best Branded Content of September

by Joe Lazauskas
When researching this month’s best branded content, I realized it’s now been over five years since Isiah Mustafah came into our lives and rocked the marketing world. Today, Old Spice’s “The Man Your Man Could Smell Like” campaign would be considered clever and effective, but it’s easy to forget how revolutionary it was back in 2010, revealing the power of the social web to a ...Read the full article

Old Spice | The Man Your Man Could Smell Like

We're not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it.

Gatorade | Bryce Harper Virtual Reality | Behind The Scenes

To celebrate its 50th anniversary, Gatorade created a virtual reality experience with Bryce Harper. This experience is a chance for fans to feel what it’s like to be Bryce Harper in the batter’s box with everything on the line. Bryce Harper Virtual Reality Experience created by The Mill, New York. ECD/Director – Rama Allen CD/Director – Westley Sarokin

Gatorade | 360° Bryce Harper Virtual Reality Experience

Do you have what it takes to score in the bottom of the 9th with everything on the line? Step up to the plate and become Bryce Harper in this epic 360° video. Go toe-to-toe with a Major League Baseball pitcher and see if you can hit a 90 mph fastball. Video must be experienced in the latest YouTube app or Chrome desktop browser. Mobile – 360° Video: Open the video in the YouTube app, then move your phone around to become Bryce Harper. For optimal experience, view over WiFi. Desktop – 360° video: To view on your computer, open the video in Google Chrome and click to drag around to see what Bryce sees. For optimal experience, view in 1440p HD. Mobile – Virtual Reality: To see what it’s like to be Bryce Harper, use a Cardboard headset on your Android device, open the video in the YouTube app, then tap the cardboard headset icon in the bottom right to switch into virtual reality viewing mode. Place your phone horizontally in the headset and boom, you’re Bryce.

Re: @kevinrose | Old Spice

On Twitter, @kevinrose wrote "i'm considering buying old spice body wash just so they keep making these epic commercials - "